Episode 103: Beyond Vanity Metrics: Building Revenue-Powered Campaigns with Anthony Chiaravallo

Today, our host Bob Gauvreau chats with Anthony Chiaravallo, founder of Valo Media. Anthony breaks down how his agency helps brands grow through performance marketing backed by real data.

They explore why most businesses struggle with marketing, focusing too much on short-term conversions or brand awareness in isolation. Anthony shares lessons from managing $80M + in ad spend and explains what drives results.

If you're serious about getting more from your marketing, this episode is for you. Tune in now and learn how to align brand and performance to scale smarter.

Episode Highlights:

• 00:00 Welcome to The Wealthy Entrepreneur Podcast
• 01:38 Introduction to Marketing and Performance-Based Marketing
• 08:13 Understanding Performance Marketing
• 15:17 Identifying and Improving Low-Performing Campaigns
• 19:16 Strategies for Effective Performance Marketing
• 19:31 The Role of AI in Digital Marketing
• 38:22 Advice for Business Owners on Marketing Budgets

About the Guest:
The founder and CEO of Vallo Media, a leading digital performance media agency that partners with clients ranging from venture-backed startups to Fortune 500 companies. With over 16 years of agency leadership experience, Anthony has developed and executed progressive integrated marketing, digital strategy, and paid media solutions that consistently drive exceptional ROI.

Anthony has spent over $100 million on paid media, crafting impactful campaigns for some of the world’s most recognizable brands, including Nike, Amazon, Walmart, FedEx, and Resorts World. His expertise spans a wide range of industries, including hospitality, gaming, retail, technology, beauty, and sports. He offers services that include social, search, influencer media, mobile, and programmatic advertising.

As an award-winning thought leader, Anthony was recognized in PRWeek's 40 Under 40 for his professional excellence. His insights have been featured in Forbes, Mediapost, USA Today, and The Wall Street Journal, and he is a sought-after speaker at industry events like SXSW and Digiday, where he shares his perspective on marketing trends, paid media, and performance analytics.

Connect with Anthony:

• Website: https://www.vallomedia.com/
• Instagram: https://www.instagram.com/vallomedia/
• Facebook: https://www.facebook.com/vallomedia/
• LinkedIn: https://www.linkedin.com/in/anthonychiaravallo/ & https://www.linkedin.com/company/vallomedia

Resources:

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