Episode 137: Mastering Lead Conversion: An Interview with Cody May of Sheridan Streets

Today, our guest, Cody May, sits with our host, Bob, to discuss the evolution of his business from a boutique agency to Sheridan Street, helping real estate and home service businesses generate leads. He emphasizes that conversion happens through conversation and outlines three lead generation pillars: activity-based business, referral business, and pipeline business.

Cody also shares how he built a business that aligns with his desired lifestyle, offering freedom and flexibility. His move to global markets and focus on coaching helped him transition from local to international business growth.

The podcast highlights the importance of persistent follow-up to close deals. Cody stresses that businesses often fail to follow up effectively, missing out on conversions. He encourages consistent engagement with leads to drive better results.

Episode Highlights:

• 00:00 Welcome to The Wealthy Entrepreneur Podcast
• 01:58 Early Business Journey and Learning Experiences
• 04:58 Transition to Online Marketing and Business Expansion
• 11:10 Creating a Business Around Lifestyle Goals
• 13:41 Lead Generation Strategies for Real Estate and Home Service Businesses
• 28:51 Challenges and Opportunities in the Current Economic Climate
• 31:40 The Importance of Follow-Up and Sales Conversations
• 31:56 Adapting Business Models to Market Conditions

About the Guest:
Cody May is the CEO of Sheridan St., the premier lead generation and appointment setting agency for real estate professionals. With over 5 years of visionary leadership, Cody has propelled Sheridan St. to unparalleled success since October 2017. Based in Peterborough, Ontario, Cody's agency specializes in empowering real estate agents and teams with personalized support, ensuring they secure appointments, live transfers, and in-person showings through the "DEDICATED APPOINTMENT ENGINE." His dedication and innovation have made Cody a prominent figure in revolutionizing real estate business growth.

Connect with Cody:

• LinkedIn: https://www.linkedin.com/in/cody-may-8b5904b1/
• Instagram: https://www.instagram.com/codmay/
• Sheridan St. Website: https://sheridanst.io/
• Sheridan St. LinkedIn: https://www.linkedin.com/company/sheridanst/

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